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Amazon’s app users generate nearly 85% of all mobile minutes spent with Amazon
Amazon app users’ outsized share of time spent with the e-tailer on mobile
On average Amazon’s app users spent 12.8 billion minutes per month in the Amazon app in 2018, giving the firm far more opportunities to make sales than mobile browser users. And considering apps have significantly better conversion rates than mobile browsers and desktops, according to data from Criteo, these shoppers benefit the company.